THE BOOK
Selling With Heart
BY KYM COUSINS
Selling is not a dirty word.
Let’s face it, selling often gets a bad rap, but to be successful in business – you have to sell!
Are you missing opportunities in business and life, because you avoid selling, or hide behind your social media? Could it be due to lack of confidence, courage, or selling skills? Or is it that you just don’t want to be like ‘those’ salespeople, who come across as salesy, pushy, or aggressive?
Here’s the thing – selling doesn’t have to (and shouldn’t) be like that.
Today, more than ever, buyers are craving ‘human-to-human’ contact and the meaningful connections that have been lost in the big wide world of overly curated social media, and impersonal chat bots.
This book is all about reclaiming that connection, by getting back to the basics of attracting and retaining loyal customers, being confident in your sales interactions, and creating a winning mindset.
You will uncover your heart-led values and natural (sales!) superpowers – so you can authentically share your expertise with the world and improve your customers’ lives and businesses. The best part? You can do it all without feeling salesy, pushy, or aggressive.
This book will help you discover:
- Your passion for being of service to your customers.
- How to feel natural, authentic, relaxed, and excited about selling.
- The courage to develop and promote yourself as a unique selling proposition and differentiator in your market.
Author Kym Cousins
Kym Cousins is an expert Sales Leadership Mentor, Coach, Speaker and Trainer who is disrupting the traditional approaches to sales training. She employs a leading-edge perspective to growing businesses, based on heart-led values, authenticity, and trust.
She also adds psychology-based approaches, which help reluctant salespeople overcome the fear of selling and bust through common myths and negative stereotypes.
More Blogs By Kym Cousins
Selling From The Heart
Have you ever met a salesperson who just seems “different” from the rest? I mean – they’re different from the unfortunate stereotype that many of us have grown up with and perhaps still have, about salespeople in general. It’s that picture many people still have in their mind which portrays salespeople as pushy, aggressive and untrustworthy. Where did we get that from really?
Social Selling
When I say the words ‘cold calling’ – do you shake in fear? Do your palms get all sweaty? Do you feel nauseous? If you said ‘yes’ to any of those, then you are not alone.
But have you heard of Social Selling? Do you know what it means, how to do it, or whether it would be useful in helping you grow your business?
INTROVERTS versus EXTRAVERTS
– Who makes the best salesperson?
I am asked this question often – especially by managers and business owners looking to hire new sales people for their business. I also have entrepreneurs complaining to me that they are ‘classic introverts’ and find it difficult to sell and wish they were more ‘extroverted’.
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